The big idea behind this project is to develop a loyalty app for a multinational corporation (MNC) to retain brand-consumer relationship through features such as rewards, shop, tips and advice and notifications. The MNC has a longstanding legacy of providing nutritional products scientifically catered for young children, as well as pregnant and lactating mothers. Thus, CODIUM was tasked to develop an app that serves more than just a marketing tool, but also a parenting community.

Mobile App